Manhattan Midtown, NoMad, Exposed Brick, North Light Studio

Manhattan Midtown, NoMad, Exposed Brick, North Light Studio

person Max crew size 30 house Multi-Room, Natural Light, Still Life
What makes our studio unique? 4200 sqft Classic Manhattan Loft Available for Photo and Video Shoots The Armory Loft is a classic Manhattan loft featuring 4200 square feet of space including two distinct shooting/staging areas, a conference area, and a full kitchen.  The space features high ceilings, hard wood floors, exposed brick walls and both a passenger elevator and a large freight elevator that opens directly into the space.  We have a large selection of grip equipment available on site as well as a limited amount lighting equipment available for rental.  Basic grip is included in the rental fee. Daily and weekly rentals are available. At Armory Loft we pride ourselves in being helpful and attentive.
  • Cleaning Fee:  $150 for the Covid Scrub
  • OT rate: $200/hr
$175 /per hour

About our studio

Classic Manhattan Loft with original hard wood floors, high ceilings, and open north light available for photo and video shoots. The floor plan spreads over 4,200sf . The two distinct shooting spaces comfortably accommodate simultaneous video/still productions or separate staging/shooting areas. The loft features an open conference/dining area, two client seating spaces, exposed brick, full service kitchen, and a large freight elevator (65"x 94"open top) that opens into the space. The studio is fully equipped with a substantial selection of grip and lighting equipment available on site. Basic grip package is included with daily rental. Lights, grip, expendables also avaialble. Your personal equipment can be brought in if preferred. We are centrally located in the NoMad district off of Park Avenue South and a short block walk from Madison Square Park. The flower district and several prop houses are close by. There is parking on East 24th Street and the N, R, 4, 5 and 6 subway lines and multiple Citi Bike docking stations are nearby. Daily and weekly rentals are available. At Armory Lofts you’ll get prewar charm with modern convenience and professionalism.
  • Location: 

We are centrally located in the NoMad district of Manhattan close to restaurants, prop houses, the flower district, Eataly, a block away from Madison Square Park.   

  • Parking and Transportation:

There are several parking garages close by and we are a few blocks from the 4,5,6,N and R trains as well as numerous Citibike docking stations.

  • Natural Light

The space faces North and has natural north light that you can use or block out. Because we face the Armory Roof, there are no tall buildings across from us.

  • Studio Access

Crew can use the building’s standard or freight elevator to access the studio. The equipment can be loaded through the large service elevator which opens directly into the space.

  • Electrical

We have a 200 amp service with 20 amp dedicated plugs throughout the shooting areas.

House Rules

  • No Smoking in the building. Service Elevator hours 8:30 - 4:30. Passenger Elevator 24hrs

  • All ages are allowed in the space

  • Production insurance is required

  • Most Furniture and decor may be moved to suit your needs (All returned to it’s original position after the shoot of course)

  • Nudity is allowed

Read more



92 ft
Door width
39 ft
Door height
84 ft
Weight limit
Opening hours


Freight Elevator

108 ft
Door width
60 ft
Door height
90 ft
Weight limit
Opening hours

Notes: The freight has an open top for tall items.

Studio details


  • checkbox One Room
  • checkbox Multi-Room
  • checkbox Natural Light
  • checkbox Indoor
  • checkbox Outdoor
  • checkbox Still Life
  • checkbox Sound Stage
  • checkbox Soundproof
  • checkbox Cyclorama

Studio details

  • checkbox Seamless
  • checkbox White Floors
  • checkbox White Walls
  • checkbox Exposed Brick
  • checkbox Shooting Kitchen
  • checkbox Shooting Bathroom
  • checkbox Rooftop
  • checkbox Overhead Shooting
  • checkbox Wood Floors
  • checkbox Outdoor access
  • checkbox Garden access
  • checkbox Black out shades
  • checkbox Vehicle access
  • checkbox Cityscape/Skyline views

Studio features

  • checkbox Basic Studio Equipment
  • checkbox On-Site Rental Equipment
  • checkbox On-site Support Staff
  • checkbox WiFi
  • checkbox Digital Tech On-Site
  • checkbox Air Conditioning
  • checkbox Computers available
  • checkbox Sound System
  • checkbox Pet Friendly

Some still life props


Couches and Chairs


  • checkbox Makeup/Hair Room
  • checkbox Lounge
  • checkbox VIP Room
  • checkbox Mezzanine
  • checkbox Kitchen
  • checkbox Restroom
  • checkbox Shower

Kitchen description:

We have a fully working kitchen.




Max crew size
Ceiling height
12 ft
Terms and Conditions

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